WebFeb 27, 2024 · Before I get into what makes “Think Different” so special, it’s important to put the campaign into context. First of all, the Apple we all know, love and depend on didn’t exist back when “Think Different” debuted in 1997. There was no iPhone, iPad, iPod or even iMac. WebAPPLE’S THINK DIFFERENT CAMPAIGN !5 all respect, representing Apple. The campaign introduced its new slogan Think Different and thus redefined the company’s image, values, and attitude - internally and externally. The logos of Apple’s simplistic ads rely on an implied fact of the superior quality of their consistent and ...
Think Different: Apple
WebAug 8, 2024 · Apple ‘Think different’ ads The “think different” ad campaign served as a homecoming for Apple in a few ways. It was the first Apple ad produced by TBWA … "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television … See more In 1984, Apple's "1984" Super Bowl advertisement was created by advertising agency Chiat\Day. In 1986, CEO John Sculley replaced Chiat\Day with BBDO. In 1997, under CEO Gil Amelio, BBDO pitched to an internal … See more Television Significantly shortened versions of the advertisement script were used in two television advertisements See more Product packaging Since late 2009, the box packaging specification sheet for iMac computers has included the following footnote: Macintosh Think … See more • 1984 Super Bowl ad • AppleMasters • The organization of the artist See more Upon release, the "Think different" Campaign proved to be an enormous success for Apple and TBWA\Chiat\Day. Critically acclaimed, the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the … See more The Simpsons episode "Mypods and Boomsticks" pokes fun at the slogan, writing it "Think differently", a grammatically … See more • Steve Jobs narrated version (video) See more emoji copy and paste handshake
Apple: Think different - Creative Criminals
WebOn 1997.08.03, he presented a new slogan and aesthetic for Apple’s ads: Think Different (perhaps a reference to IBM’s famous THINK slogan) and montages of artists and … WebSep 28, 2024 · Twenty years ago today, Apple launched the iconic “Think Different” ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just … WebSep 27, 2024 · Apple discontinued its “Think Different” ad campaign upon the arrival of the iMac G4 in 2002. However, the ads’ impact continues to be felt to this day. It still serves as a kind of... emoji copy and paste hand heart